The environment also featured two waterfalls, one composed of juice and the other of water, with rivers emerging from their base. To further enhance the sense of fun and adventure, we incorporated a waterslide, a zipline, and a hot air balloon into the landscape.
Our visual effects artists diligently worked on developing the main fluid effects for the commercial. The process involved perfecting the fluid dynamics of the two waterfalls, ocean, lakes and most important - the swirling Helix, ensuring that the water and juice appeared both realistic and visually appealing. The VFX team focused on creating iconic images with seemingly believable physics.
To connect the animated world to the real one, we organized a studio shoot with children enjoying Capri Sun. We aimed to capture their authentic reactions as they sipped the refreshing beverage. Our goal was to create a smooth transition between the magical island adventure and the real-world experience of drinking Capri Sun, leaving viewers with a lasting impression and an eagerness to explore their own world of fruity flavor.
Client: Capri Sun Vertriebs GmbH
Agency: Serviceplan Campaign3 GmbH
Production: Aixsponza GmbH