While also living in print, social media and within a dedicated app Winni had its very first appearance in a classic TV Commercial. Helping to collect Coupons, save on special offers and giving out chances to win prices he took the families heart by storm.
Winni - the character
Cute and charming, ready for print, online and on air campaigns, that's what Winni is. Your best savings buddy in purple and yellow.
For some real bonding with Winnis audiences there's a dedicated app where you can interact with our main hero character. Look at all the fun Winni is having!
Taking Winni from Zero to Final we started out with a wide range of sketches trying to figure out what the true Winni would look like. Will a cute cat character work better? Maybe something more reptile / iguana looking? Or would a dragon / dinosaur inspired character be our winner? Sketches, sketches, sketches and a lot of decisions to be made.
Client: DeutschlandCard GmbH
Agency: Neverest GmbH / Serviceplan Hamburg GmbH
Filmproduktion: mypony GmbH
Regisseur: David Aufdembrinke
CG Production: Aixsponza
Creative Direction: Tobias Müller
Producer: Julian Fischer
Animation Director: Leo Akinbiyi