Episode 1 / Scouring & Carding
Cleaning the wool, which is actually a clump of Houdini simulated hair with added air bubble simulations and a bit of fluid smoke to wash out those dirty bits.
Episode 2 / Gilling, Combing, Drawing & SPINNING
Putting the wool fibres through all kinds of rotating, turning and spinning machinery to turn them into actual yarns you can use.
Episode 3 / Knitting
Taking those yars and figuring out the setups to knit (flatbed, 3d or circular) or weave them into textiles ready for further refinemend.
Episode 4 / Dyeing
Dye to die for! Can be done at all stages of the process and makes sure we're living a colorfull life.
Episode 5 / Finishing
Washing, cleaning, pressing and ironing to create that soft and fluffy jersey that will be our instant favourite.
And finally / The Logo Animation
Client: The Woolmark Company
Creative Director: Mitchell Oakley Smith, TWC
Program Manager: Kelly McAvoy, TWC
Project Coordinator: Ben Madgwick, TWC
Technical Consultant: Roy Kettlewell, Kettlewell Consulting - with Special Thanks
Creative Director: Christian Tyroller
Producer: Nicholas Vodicka
3D Artist: Jens Kindler
VFX: Marcel Dolschon, Lukas Eberle, Niclas Schlapmann, Alvaro Moreira
Music & Sounddesign: Michael Fakesch, Designing Sounds