Small yet feisty, thats how we envisioned Rudy and thats how he turned out. Bursting of energy he was the counterpart to the relaxed grownups in the front seat.
Planning and directing the shoot for the real life portions of the TV commercial was also on our plate. So we went out to find just the perfect spot, shot all the plates, did a LIDAR scan and brought home some HDRIs. As we could only have the intersection locked off for traffic for a very short amount of time the decision was taken to only shoot backplates on location and do all the talent filming in a studio. So the final comping was kinda ambitious but having all the time you need to shoot, especially with kids in the film, was quite worth it.
Client: ADAC Autoversicherung AG
Liane Schminke, Verena Düpjan
Agency: Sassenbach GmbH
Beratung: Nicole Strigl, Veronika Haas
Konzeption: Frank Weitzenbauer, Hans Neubert, Katharina Metze
CGI by Aixsponza
Producer: Julian Fischer
Creative Direction: Leo Akinbiyi
Sound by m-sound studios: Robert Miller
Producer: Marion Biefled, Manon Lichtenberg
Direction: Leo Akinbiyi
Drone Operator: Marius Vogl, Air-Bavarian GmbH
DoP: Joe Fröhlich