There has been motion stings like the three examples you see above. We created loads of version to fit different screen requirements, featuring both male and female version of the product. There was also a teaser video done plus special adaptions using footage of various athletes like Aubameyang or Eden Hazard.
In addition to his we also created high res print versions in 14k.
Luckily enough Nike is allowing for big creative freedom during concept phase. It's always lot of fun to pump out ideas. Here's a few of them.
Cloth in fluid motion plus objects that symbolize our three main features Light, Flexible, Forward - that was the main idea here.
Client: NIKE EHQ, Europe
Project Manger: Ingeborg de Boer
Producer: Cornelie De Kroes
Brand Design NIKE EHQ: Helen Stergios, Stephen Owen and Joep Pingen
Creative Director: Christian Tyroller
Producer @ Aix: Anne Tyroller
Artists Motion: Manuel Casasola Merkle, Leo Akinbiyi, Moritz Schwind, Elisabeth Schlichtner, Lars Korb, Maruisz Becker, Simon Fiedler, Lukas Eberle, Stefan Voigt, Christo Hatzigiakoumis, Christian Lachenschmidt, Luigi Salemme, Mark Fancher
Artists Still: Maruisz Becker, Simon Fiedler, Elisabeth Schlichtner