Here's a few frames we did during the layout / design phase. Showing the assembley of the multilayer material was the main task in this animation so a lot of research went into getting those wires under control and interacting with the injected flock coating that forms the flyleather.
Houdini and Redshifts were the tools of choice for this project.
Client: Nike Inc.
Marketing Operation Director: Lori Severson
Global Brand Designer: Daniella de Carlo, Pascal Fritz
Creative Directors: Manuel Casasola Merkle, Moritz Schwind
Producer: Julian Fischer
3d Artists: Christo Hatzigiakoumis, Lars Korb, Ben Watts
Sound: Michael Fakesch