Knowing we need to get pretty up close for the animation we decided to do a photogrammetry of the real shoe and use the full process to squeeze as much quality out of it as possible. As a result we got one of the most highly detailed scanned models we created so far.
Creative Development and what other options we looked at.
Picking up the structure on the shoe there were a few roads we traveled until we found to perfect one to go.
Client: Nike USA Inc.
Producer: Corey Green
Global Brand Manager: Pascal Fritz
Producer@Aix: Julian Fischer
Creative Director: Manuel Casasola Merkle, Moritz Schwind
Sound: Michael Fakesch
Artists: Manuel Casasola Merkle, Christo, Hatzigiakoumis, Lars Korb, Moritz Schwind, Felix Wolf, Matthias Zabiegly