Fendt Brand Film
IDEAL Dual Helix Processor
For use in print as well as online we created renderings for nearly all models that Fendt offers, showing various technical features in see through style. Working with a complete CAD model of the tractor that includes every part down to the smallest screw we pulled a working 3d model from that and had full flexibility when it came to showing all the different features. The data set was pretty heavy but so were the possibilities working with the data. "Can you show that thing inside the other thingie that's sitting in the big thing?" - Sure we can! And we can make it see through and shiney.
And to top it of we also did a few explanatory animations which explain various features (Fendt VarioDrive and Fendt GripAssistant) in more depth and detail. These animations are used online as well as for training sessions that take place at Fendt.
The main focus here was to break down really complex technical processes into very easy to understand films that still don't leave anything important out. We tried to ease technical complexity while not taking away a correct representation of the processes even on the smaller level.
Client: AGCO GmbH Fendt
Director: Christian Tyroller
Head of Production: Matthias Zabiegly
3D Artists: Leo Akinbiyi, Holger Aumüller, Sermin Kaynak, Tobias Hoffmann, Sven Mai, Christian Lachenschmidt, George Maihöfer, Elisabeth Schlichtner, Markus Sick, Benno Verschueren, Stefan Voigt, Jörg Vogel
Producer: Julian Fischer
Compositing: Martin Rosenkranz