Cinema 4D is one of the leading 3D packages for the creative industries. In 2010 Maxon approached Aixsponza for a redesign of their logo. The brand hadn't significantly changed its appearance for a long time, so it was time for some fresh air. Our goal was to give Cinema 4D a new corporate idenditiy to clearly communicate its ease of use and high quality. The new logo should be simple, clear and distinctive. The new CI should be slick, shiny and modern to support Cinema4D as a design tool. It had to separate the product from its competition. Last but not least it should strongly state that Cinema4D is a professional tool that bears comparison easily with all the other packages on the market. From a marketing point of view the recognition of the already very established brand was important. So that´s why Maxon was asking more for a evolution than a revolution. Aixsponza achieved these requirements with a mix of cleaning up the existing logo and development of the the overall shape. A more elaborate surface feel and it's cleaner outline is represtenting the quality and ease of use of Cinema 4D. Cinema 4D R13 was the first version that was released with the new branding.
Website relaunch & Packaging
In addition to the new branding of Cinema 4D we also proposed a design for the R13 box packaging. Designs for the boxes of all available bundles were created, maintaining a common look&feel yet seperating the individual bundles clearly. Alongside the new Logo concept we also did concept layouts for a new Maxon website, giving it a fresh and inspiring look and feel.
Development & Layouts
Title: Cinema 4D Logo Redesign
Designstudio: Aixsponza GmbH
Lead Designer: Manuel Casasola Merkle & Ingo Walde
Designer: Elisabeth Schlichtner, Patrick Schade, Elisa Krenz
Sounddesign: Lars Fischer