DECONSTRUCTION
Putting our properietary material scanner to full use we aquired high res textures of deconstructed blossoms. The calyx was seperated and photogrammetry scanned as reference.
REASSEMBLY
All reconstruction was done in Houdini. Modelled petals along with a procedural calyx formed the digital copies of the real flowers that, along with some simulation magic for the petals, went straight to animation and rendering.
DRESSROOM
Putting the scanned material textures into Octane shader the real flowers surface properties were recreated as closely as possible. Along with some tasty lighting this gave the final asset for the commercial.
Credits
Project: Weleda Skin Food
Client: Weleda AG
Head of Global Brand Management NOC: Susanne Schgaguler
Creative Direction: Alexandra von Paleske
Filmproduktion: WE LOVE art buying GmbH
Executive Producer: Sandra Bürkle
Creative Direction: Tobias Eichinger
Regie: Sam Arab El Mardini
Animation: Aixsponza
Producer: Julian Fischer
Creative Direction: Christian Tyroller
Photogrammetry & Asset Creation: Stephan Helbing, Anthea Eichstetter
3D Artists: Stephan Helbing, Simon Breithofer, Marcel Dolschon, Marco Fontan