Telekom - Fernsehen wird Eins

For the launch of the "Fernsehen wird Eins" campain (which brings back the joy of watching TV, wohooo) we created a Teaser which got heavy air time on german television. Does it build up the tension for the product release? It sure does for us.

And watch out when you're out on the streets. There's plenty of print stuff we did for this campaign as well. There is a physical version of the "1" that was built for instore display. There's a fully polished and huge resolution keyvisual for print. And there many many more elements.

Here's some images from the design and mood layout process:

Credits

Client: Telekom

Agency: DDB Hamburg GmbH
Head of TV: Meike van Meegen
Creative Director: Alexander Gutt
Art Director: Dennis Schwalenberg

Production: Aixsponza GmbH
Creative Director: Tobias Müller / Manuel Casasola Merkle
Producer: Julian Fischer
3D Artists: Matthias Zabiegly, Felix Wolf, Matthias Lein
Animation Artists: Thom Haig, Benno Verschüren
Compositing: Tobias Müller