Nike Air Zoom Mercurial x Rocket League

Fast is in the Air! Nike and Psyonix have partnered to bring the new Nike Air Zoom Mercurial football boot into “Rocket League” following its debut in stores – and on pitches – around the world. The bundle is now live in “Rocket League” and includes three Octane Decals and Nike Air Zoom Mercurial Wheels.

It also comes with a fast paced and fun animated spot by yours truly to flank the launch as well as a absolutely perspective defying out-of-home screen experience on Piccadilly Circus.

Breaking boundaries on Piccadilly Circus

with an adaption of the spot for a true wowsers out of home experience.

Layouts

finding the right tone. Things and ideas that didn't make it but we like anyway.

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Credits

Client: Nike EMEA

Producer: Nili Zadok

Creative Direction: Daniel Whiteneck

Producer: Julian Fischer

Creative Direction: Christian Tyroller

Team AV: Dominik Högn, Leomar Esteves, Kornel Swoboda, Simon Breithofer, Mars Dolschon, Stephan Helbing, Tom Knaul, Orestis Konstantinidis

Team DOOH: James Brocklebank, Dennis Weyel, Marco Seeberger

Compositing & Color Correction: Tobias Müller

Sound Design: Michael Fakesch