HSBC - Alternatives

HSBC - Alternatives

For their new asset class "Alternatives" HSBC was tasking us for some prism work to split the beam of classic investment up into a broader field of shades.

In the Spotlight: test renders from the R'n'D phase.

Those traced caustic photons really give you a lot of attractive options which makes it hard to choose the best one. Or, as ChatGPT would put it: an elegant dance of refraction and dispersion, physics in its most beautiful form.

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Credits

Client: HSBC

Agency: Superunion

for Aixsponza

Creative Director: Christian Tyroller

Producer: Julian Fischer

Artist: Timo Peiseler