On an oppressively hot summer day, the world seems to bend under the heat—sneakers soften, cars warp, and bottles melt away. At the center of this sweltering scene, Gatorlyte delivers a moment of crisp, refreshing relief.
Our VFX work focused on capturing the subtle details of a world pushed to its limits by the heat, bringing a realistic yet surreal quality to the ad. Explore the process behind creating this uniquely visual story below.
