BMW - Ink

BMW EfficientDynamics: less consumption - more driving pleasure. A whole world comes out of one drop of ink. In this true mixed media spot we used everything from stop motion to 2d animation to full blown 3d technology to bring a romantic world to life.


Client: BMW
Agency: MAB Berlin
Animation Studio: Aixsponza GmbH

CG Director: Christian Tyroller
Layout / Illustration: Elisa Krenz
3D Artist: Leonhard Akinbiyi, Matthias Zabiegly

Animation Artist: Leila Peterson
Compositing: Tobias Müller, Marko Pfann
Production Manager: Eva Kunze
Musik: Matthias Rewig, Dirk Nagel, Michael Vitzthum