Red Dot Award
Grand Prix 2020
ADC
Bronze 2021
The Teaser
A first glimpse of new things. Starting to build some tension with a Houdini fluid sim renderend in c4d Octane. This was used to spark quite some joy on the internet as people were going wild in speculating what the car hidden underneath our liquid would look like.
The Bakery
Production Line
It is a concept car, yes. But a concept car that is close to a production vehicle. So here's a quick glimpse of BMWs production line.
Obstacle Course
Pretty User Interfaces on the iconic Curved Display for the information and control panels help you navigate the most queer environments. Puts the driver in the center point, enables touch input and gives the cockpit a sleek and modern look.
Material Balls
Next one up is this beauty here. Looking at material sample balls we can see the vehicle shaping itself in pristine quality. And as a small surprise there's that visual trick to quickly show the actual car without giving away too much of it already.
Symmetry
No matter how you look at the BMW Concept i4, it simply is one hell of an electric car!
Credits
Client: BMW Group
Head of Design Identity BMW Group:
Fabio Olivotti
Creative Direction: Uta Bodenstein
Project Lead: Florian Ströhlein
Aixsponza
CD: Christian Tyroller
Producer: Julian Fischer
Artists: Christian Scheck, Matthias Zabiegly
Fluid Sim: Hannes Gerl, Mars Dolschon, Moritz Krampl
Music / SFX: Michael Fakesch, designingsounds