BMW Concept i4


For the launch of the BMW Concept i4 electric car we created animations for social media highlighting certain aspects of the vehicle.

#THEConcepti4 #BMWi #bornelectric

The Teaser

A first glimpse of new things. Starting to build some tension with a Houdini fluid sim renderend in c4d Octane. This was used to spark quite some joy on the internet as people were going wild in speculating what the car hidden underneath our liquid would look like.

BMW Concept i4

The Bakery
Production Line

It is a concept car, yes. But a concept car that is close to a production vehicle. So here's a quick glimpse of BMWs production line.

BMW Concept i4

Obstacle Course

Pretty User Interfaces on the iconic Curved Display for the information and control panels help you navigate the most queer environments. Puts the driver in the center point, enables touch input and gives the cockpit a sleek and modern look.

BMW Concept i4

Material Balls

Next one up is this beauty here. Looking at material sample balls we can see the vehicle shaping itself in pristine quality. And as a small surprise there's that visual trick to quickly show the actual car without giving away too much of it already.

BMW Concept i4
BMW Concept i4
BMW Concept i4
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BMW Concept i4 | 1
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No matter how you look at the BMW Concept i4, it simply is one hell of an electric car!

BMW Concept i4


Client: BMW Group 
Head of Design Identity BMW Group:
Fabio Olivotti 
Creative Direction: Uta Bodenstein 
Project Lead: Florian Ströhlein

CD: Christian Tyroller 
Producer: Julian Fischer 
Artists: Christian Scheck, Matthias Zabiegly 
Fluid Sim: Hannes Gerl, Mars Dolschon, Moritz Krampl 

Music / SFX: Michael Fakesch, designingsounds