AWM - Obacht!

AWM - Obacht!

Recycling Comes to Life: Meet Munich’s Escaping Trash Heroes!

an Aixsponza & Neil Stubbings collab for RED

In a delightful twist on waste management, AWM (Munich's waste disposal system) has introduced a whimsical 3D animated cartoon spot that’s bound to capture hearts and inspire eco-friendly behavior. This lively animation features characterfied trash—bottles, cans, and cartons—springing to life and escaping the confines of the trashcan. Their mission? To find their way to Munich's advanced recycling system and fulfill their destiny of being recycled into something new.

With vibrant animation and engaging storytelling, the spot showcases the importance of proper waste separation while turning an everyday chore into an exciting adventure. Get ready to cheer for these plucky protagonists as they remind us that recycling isn’t just about trash—it’s about giving materials a second chance at life!

Credits

Agency: RED

Director: Neil Stubbings

for Aixsponza

Creative Director: Tobias Müller

Producer: Julian Fischer