Audi Tradeshows 2012

Audi tradeshows 2012

Brandnew models on a brandnew booth.
For Geneva and Paris motorshows 2012 Audi sported LED screens up to 8000 pixels wide on their booth. To fill all those pixels with colours we took CAD files of Audi cars and had them drive through fitting landscapes. Mountains, city scapes and suburbia provide propper surroundings for SUVs, sportscars and family friendly hatchbacks. 

Geneva Motor Show 2012:

Audi Tradeshows 2012 | 0
Audi Tradeshows 2012 | 0
Audi Tradeshows 2012 | 1
Audi Tradeshows 2012 | 0

Paris Motor Show 2012:

You wanna take a look into the inner workings of the cars? No problem, we'll explode them for you. Oh, and everything in 50 frames per second obviously for the smoothest playback possible.

Audi Tradeshows 2012 | 0
Audi Tradeshows 2012 | 1
Audi Tradeshows 2012 | 0


Client: Audi AG
Agency: KMS Blackbox GmbH
Production: Aixsponza GmbH
Agency Producer: Sina Berst, Simone Grütter
Agency Creative: Börries Müller-Büsching
Executive Producer: Anne Tyroller
Producer: Julian Fischer
Creative Director: Christian Tyroller
Animation Director: Christian Lang, Christian Tyroller
Technical Director: Manuel Casasola Merkle

Layout & Design: Marco Pfann, Phillip Strasser, Pawel Szklarski, Christian Tyroller
Editing: Christian Lang, Christian Tyroller
Rigging: Manuel Casasola Merkle
Graphic Design: Sermin Kaynak, Elisabeth Schlichtner, Christian Tyroller
Software Development: Igor Schulz
Music, Sound Design & Mix: Bauhouse Music GmbH

CAD Engineering: Carl Dixon, Jan Haluszka
Car Shading Artists: Manuel Casasola Merkle, Michael Ptrischenko, Pawel Szklarski, Achim August Tietz
Animation Artists: Leonhard Akinbiyi, Felix Deutsch, Sermin Kaynak, Christian Lachenschmidt, Derya Öztürk, Marco Seeberger, Jörg Vogel
Modeling Artists: Holger Aumüller, Holger Biebrach, Sven Mai, Matthias Zabiegly, Manuel Casasola Merkle, Patrick Hecht, Andreas Martini, Leonhard Akinbiyi
3D Production: Holger Aumüller, Holger Biebrach, Christian Lachenschmidt, Sven Mai, Derya Öztürk, Jörg Vogel, Matthias Zabiegly
Compositing: David Bobichon, Alexander Gabrysch