Gatorlyte - The heat is on!

On an oppressively hot summer day, the world seems to bend under the heat—sneakers soften, cars warp, and bottles melt away. At the center of this sweltering scene, Gatorlyte delivers a moment of crisp, refreshing relief.

Our VFX work focused on capturing the subtle details of a world pushed to its limits by the heat, bringing a realistic yet surreal quality to the ad. Explore the process behind creating this uniquely visual story below.