Dr. Oetker - Götterspeise

Dr. Oetker - Götterspeise

Gods deserve a fitting medium. For Dr. Oetker's Götterspeise campaign, we combined art-directed AI, traditional 3D simulation, and punchy 2D motion graphics into one cohesive piece.

The deity himself was conjured through AI generation with careful art direction and post refinements -- the jelly, fittingly, is pure physics: simulated and rendered the classical way. Live-action elements like the spoon and supporting props were shot on set, then tied together with kinetic After Effects animation.

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Credits

Client: Dr. Oetker

Agency: BBDO

Studio: Aixsponza

Lead: Achim August Tietz, Tobias Müller

Producer: Julian Fischer

Artists: Fleur Häusler, Jens Kindler, Leo Akinbiyi, Marco Seeberger, Matthias Zabiegly, Moritz Schlinker, Noah Hähnel, Thabo Mlangeni, Tom Gaiger