Woolmark - Wool Performance

The Woolmark Company - Wool Performance

How do you visualize the invisible? That was the challenge at the heart of our collaboration with The Woolmark Company. In this film, we explored the natural performance of Merino wool through three chapters - Thermoregulation, Moisture Control, and Odour Resistance - each with its own distinct visual identity.

Each sequence merges technical storytelling with artistic interpretation—designed to make you feel what Merino wool does, without ever touching it.

Thermoregulation

We started with Thermoregulation, where abstract landscapes and heat flows illustrate how wool adapts to changing temperatures. 

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Woolmark - Wool Performance | 1

MOISTURE CONTROL

In Moisture Control, we visualized the fiber’s ability to absorb and release moisture through fluid dynamics and delicate material transitions. 

Woolmark - Wool Performance
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Woolmark - Wool Performance | 1

ODOUR RESISTANCE

Finally, Odour Resistance took us into the microscopic world, where we animated the interactions between wool fibers and bacteria in a surreal, almost sci-fi environment.

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Woolmark - Wool Performance | 1

Credits

Client: The Woolmark Company

Creative Director: Mitchell Oakley Smith, TWC

Program Manager: Kelly McAvoy, TWC

Project Coordinator: Ben Madgwick, TWC

Technical Consultant: Roy Kettlewell, Kettlewell Consulting - with Special Thanks

@ Aixsponza:

Creative Director: Christian Tyroller

Producer: Nicholas Vodicka

3D Artist: Jens Kindler

VFX: Marcel Dolschon, Lukas Eberle, Niclas Schlapmann, Alvaro Moreira

Music & Sounddesign: Michael Fakesch, Designing Sounds