GroupMosca - Brand Movie

Turning creative direction into a coherent brand experience.

Created for the launch of GroupMosca, the Brand Movie introduces the company's evolution towards an integrated End-of-Line ecosystem and its vision of transforming supply chains into intelligent lifelines.

Developed by klee.steinberger, the new brand identity established the strategic and visual foundation for the project. Building on this direction, designer Maido Hollo developed the abstract visual language and directed the cinematic opening sequence that introduces the GroupMosca universe.

Working as Creative Production Partner, Aixsponza collaborated throughout the evolving production process, contributing to the creative development while taking responsibility for translating an evolving creative concept into a production that remained visually consistent across multiple contributors, formats and delivery platforms.

From creative vision to production reality.

Projects of this complexity evolve continuously. Creative decisions, production requirements and technical constraints develop in parallel while multiple disciplines contribute simultaneously.

Our role was to connect these moving parts into one reliable production process; coordinating creative contributions, maintaining visual consistency, balancing quality with production efficiency and delivering every stage within the project's timeline and production framework.

Rather than simply producing animation, we helped ensure that one creative vision remained coherent from concept development through to final delivery.

Beyond the Brand Movie

The project extended far beyond a single film.

The visual system was prepared for multiple applications, including digital media and the launch presentation at Interpack 2026, where the Brand Movie became part of a large-scale ultra-wide LED installation featuring different playback scenarios for the individual performance brands and the GroupMosca presentation.

Aixsponza assembled the final exhibition version, produced the high-resolution masters and coordinated the technical implementation across the complete playback environment.

Credits

Client: GroupMosca

Agency: klee.steinberger

Designer: Maido Hollo

for Aixsponza

Lead: Christian Tyroller

Producer: Julian Fischer

Artists: Elisabeth Schlichtner, Holger Aumüller, Timo Peiseler, Christian Scheck