Nike - Victory Pack

The Women's World Cup in France. Nike in Paris. The Nike of Samothrace in the Louvre is an extraordinary sculpture of enormous lightness, speed and precision. Pay attention to her footwear!

The goddesses, the balls, the footwear and their pedestals – the motifs are transformed into a rich choice of assets for the entire campaign, offering multiple elements for all media: print, video, social media and retail displays.

Additionally the sculptures from the digital media were also delivered to the markets as printable 3D models so that local decorators could use them to design their exhibition spaces and shop windows.

It was a great opportunity to study sculpture and learn how to deconstruct it.