Don Julio

In collaboration with Design Bridge Singapore, we produced the launch film for the redesigned Don Julio Tequila bottle. The concept centres on a single sustained reveal: traditional Mexican woven cloth conceals the bottle before giving way to it. The textile's dense, geometric patterns carry the weight of the opening, the bottle arrives as a consequence.

Credits

Client: Don Julio

Agency: Design Bridge Singapore
Christie Widjaja, Clara Chok, Jessica Tan , Kathryn O'Connell, Oliver Rudd, Raelyn Tham

Studio: Aixsponza

Head of Production: Christian Tyroller

Producer: Julian Fischer, Niklas Stolzenberg

Artists: Jens Kindler, Mars Dolschon, Timo Peiseler, Fleur Häusler, Aias Kokkales