We have created animations for four different shoe models, designed for use on the website and online store. These animations highlight the unique features of each model and showcase their specific advantages.
Each of the four shoe models is tailored to different needs and use cases – from intense competitions to daily training in various weather conditions. The animations illustrate the individual USPs of the shoes, helping customers find the perfect model for their requirements.
Credits
Adidas Brand Team
Senior Brands Comm Manager: Bastian Jung
Brands Comm Manager: Alicia Weigert
Brands Comm Manager: Sebastian Scholtysik
Sports Marketing: Julia Grosserhode
Agency
Die Zwei
Directed by: Hakan Can
Creative Director: Axel Schultz
Director & Concept: Hakan Can
Producer Procuct clips: Georg Ilse, Jenna Pannaman
Account: Nadine Wörlein, Denis Grakovskiy
Cinematography
Director of Photography (DOP): Robin Shepherd-Taylor
1st AC: Kevin Schnider
2nd AC: Marcel Maassen
Grip: Meraaj Aleem
Produced by
adidas Global Senior Producer: Jenna Pannaman
Die Zwei Head of Project management & Production: Nadine Wörlein
Account Manager: Denis Grakovskiy
Die Zwei Producer: Georg Ilse
Executive Producer: Gavin Levy
On-Set Producer: Caleb Bjergfelt
Producer: Ryan Gelderblom
Production
Capetown Productions
Assistant Director: Angus Maresch
Art Direction
Art Director 2D: Baerbel Thieme
Photography Unit
Photographer: Robert Lawrence
Photo Assistants: Jessica Ellis, Andrew Moores
Digital Assistant: Phil Hewiit
Production Team
Production Assistants: Mark Lipman, Liam Green
Styling & Props
Clothing Stylist: Lyal Seba
Styling Assistant: Tanith Swinford
Props Stylist: Olga Kotova
Hair & Makeup
H&M Artist: Charmaine De Kock
Accounts & Coordination
Accounts Manager: Nadine Woerlein
Location & Logistics
Location Scout: Kelly Romeo
Post-Production
Edit: Dominik Braz
Color-Correction: Andrei Gordeev
Music & Sound Design: Thiago Gautério
3D Postproduction: AIXSPONZA
Special Thanks
The entire production team, crew, and everyone who contributed to this project!
for Aixsponza
CG Director: Christian Tyroller
Producer: Niklas Stolzenberg
3D Artist: Christian Scheck, Lukas Eberle, Niclas Schlapmann, Marco Seeberger, Petru Carvaci, Stefan Voigt, Lars Korb, Jens Kindler, Lisa Schlichtner, Holger Aumüller, Oliver Uhmeier